David Rothwell

Posts Tagged ‘ google adwords ’

Google AdWords Account Suspended – Is this the end of Direct Linking?

Dec 13th, 2009 | By David Rothwell | Category: Account Suspended, Why AdWords Fails

The Google Affiliate Takedown of 2009: is Direct Linking now too “parasitical” for Google, and is this resulting in banned AdWords accounts?
Warning and Disclaimer: the following is the thoughts and opinions of the author only.
In April 2009, Amazon.com in North America effectively “fired” part of their affiliate community by terminating commission payments resulting from direct [...]



Advanced Keywords – Eight Match Types

Feb 11th, 2008 | By David Rothwell | Category: ARTICLES, Keywords

Get the Highest CTR and Ad Positions, with Lowest Click Prices, by Getting Only the Traffic You Really Want
Many AdWords Advertisers realise that there’s three very different match types for their keywords:

broad
"phrase"
[exact]

They command different bid prices and get different types of visitors.
Here, I’m going to go over the basic three (for completeness) and describe the [...]



“The AdWords 10 Commandments”

Feb 10th, 2008 | By David Rothwell | Category: ARTICLES

These 10 Critical AdWords Account Settings will Safeguard the Health of your Campaigns (plus a Bonus 11th for B2B Advertisers…)

Make sure you have included a backup Credit Card on your account – Google knows when your card is about to expire or is no longer working.
If your payment fails, ALL your [...]



Online AdWords Training; Why AdWords Training is Essential for Your Business

Dec 6th, 2007 | By David Rothwell | Category: ARTICLES, Campaigns

Why Outsourcing Your AdWords Campaign Management Could be Bad for Your Business – and What to Do About it.
Background: I’ve seen some sharp practices out in the marketplace, so it’s of concern to me if what I describe below is already going on.
What’s the most precious asset your business owns? The one which has cost [...]