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AdWords ads are seen whenever your keywords (and those of your competitors, both directly and indirectly) cause your ads to "enter the ad auction".
This auction is triggered whenever a keyword search is carried out, or a browser refresh.
The resulting ads delivering impressions (being shown on your device screen) can vary widely depending on a number [...]

2,647 Ad Groups, 5,296 ads, 63,530 Keywords in a single AdWords Campaign
Yet some Ad Groups still get *perfect* CTR of 100% (and hundreds of others get 20% – 66.7%)
(Screen shots will be available if enough of you show interest).
And the seasoned AdWords practitioners among you realise that means not just Ad Groups, but Keywords [...]

These 10 Critical AdWords Account Settings will Safeguard the Health of your Campaigns (plus a Bonus 11th for B2B Advertisers…)

Make sure you have included a backup Credit Card on your account – Google knows when your card is about to expire or is no longer working.
If your payment fails, ALL your [...]