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Interview me! Want to discuss or learn more about Google, Pay-per-Click, Websites, AdWords, Search Engines, Traffic, Conversions, Search Engine Optimisation, Blogs?

I am available for interview. All calls are by Skype and are recorded for future reference. Just contact me at the Help Desk.

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  • Interviews

    AdWords Webinar

    with Nancy Andrews | www.LiveBlueprints.com

    Watch the Webinar! (82 minutes)

    What we cover:

    • a bit about me
      • 25 years in IT
      • almost 5 years with AdWords
      • 3 years Google Certified Advertising Professional
      • AdWords support, training, management and consultancy services
    • why you should buy traffic with PPC
      •  it's immediate
      • turn on and off at will
      • test keywords, ads and responsiveness to web pages
      • track conversions
      • make advertising accountable
    • when the PPC model can work well
      • when people are actively looking in Google
      • when they're ready to buy what you have
      • when they need help to make a decison
      • when you can add value
    • when PPC may not work
      •  when no-one's looking
      • when they're using different keywords (holiday/vacation)
      • when it's expensive to get in
      • when you're funnel isn't properly set up
    • how to avoid the most common mistakes
      • networks ("communities")
      • target countries
      • campaign defaults
      • keyword research
      • poor ad copy
      • ad testing
      • conversion tracking
      • see "the AdWords 10 Commandments"

    Wrapping up:

    • all of Nancy's clients will get a 50% discount on any paid service
    • any of my services you ask for which aren't here already are FREE to whoever asks
      • that includes guides, audits, and videos
      • once I create them, they are available to buy, or as part of membership

     "The Definitive Guide to AdWords" by Perry Marshall

     


    "My New Secret Weapon"

    with Ari Galper | founder www.unlockthegame.com

    What we cover:

    • a bit about me
    • how the call can help you
    • warning signs in your AdWords campaigns
    • things you must have
    • testing and tracking
    • "granularity" and common pitfalls
    • reporting and housekeeping
    • ad groups and how to use them best
    • keywords and match types
    • ads, positions, and clickthrough
    • Quality Score
    • bidding strategies
    • useful tools

    mp3 download (15 Mb)

    pdf transcript

     


    Introduction to Negative Keywords, and the AdWords Editor

    with Dr. Glenn Livingston Ph.D | www.HowtoDoubleYourBusiness.com

    mp3 download (17 Mb)

     


    Back to AdWords Interviews home

    © 2008 David Rothwell | Bracknell, Berkshire, UK | +44 1344 420 596 | david(at)AdWordsAnswers.com | AdWords ANSWERS.com | Corporate & Small Business AdWords Management

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