AdWords Webinar
with Nancy Andrews | www.LiveBlueprints.com
Watch the Webinar! (82 minutes)
What we cover:
- a bit about me
- 25 years in IT
- almost 5 years with AdWords
- 3 years Google Certified Advertising Professional
- AdWords support, training, management and consultancy services
- why you should buy traffic with PPC
- it's immediate
- turn on and off at will
- test keywords, ads and responsiveness to web pages
- track conversions
- make advertising accountable
- when the PPC model can work well
- when people are actively looking in Google
- when they're ready to buy what you have
- when they need help to make a decison
- when you can add value
- when PPC may not work
- when no-one's looking
- when they're using different keywords (holiday/vacation)
- when it's expensive to get in
- when you're funnel isn't properly set up
- how to avoid the most common mistakes
- networks ("communities")
- target countries
- campaign defaults
- keyword research
- poor ad copy
- ad testing
- conversion tracking
- see "the AdWords 10 Commandments"
Wrapping up:
- all of Nancy's clients will get a 50% discount on any paid service
- any of my services you ask for which aren't here already are FREE to whoever asks
- that includes guides, audits, and videos
- once I create them, they are available to buy, or as part of membership
"The Definitive Guide to AdWords" by Perry Marshall
"My New Secret Weapon"
with Ari Galper | founder www.unlockthegame.com
What we cover:
- a bit about me
- how the call can help you
- warning signs in your AdWords campaigns
- things you must have
- testing and tracking
- "granularity" and common pitfalls
- reporting and housekeeping
- ad groups and how to use them best
- keywords and match types
- ads, positions, and clickthrough
- Quality Score
- bidding strategies
- useful tools
mp3 download (15 Mb)
Introduction to Negative Keywords, and the AdWords Editor
with Dr. Glenn Livingston Ph.D | www.HowtoDoubleYourBusiness.com
mp3 download (17 Mb)
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