AdWords is about Marketing. Instant and measurable Direct-Response Marketing.

Marketing is about reaching people who want things, and getting them together with people who have those things.

It's that simple.

Children are all about emotions.

And emotions are about what makes us people, and want to have things (and buy things).

So, this page and all the entries you can find here, are about what children can teach us about emotions, and how that can help us succeed with our Marketing.

If you're a parent, like me (I have two sons, 6 and 9) you'll probably relate to much of what you find here.

And while we're about it - why not have a bit of fun too?

Enjoy! (and please ask questions or leave comments)