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Launching in April 2010

Visit www.AdWordsManagementWIZARD.com

Would You Like Over 1,000 Conversions a month?

For selected business partners only, I will research, setup, reorganise, run and manage your AdWords campaigns at no charge.

All you need to do is convert your visitors into an action at a pre-defined, profitable Cost per Acquisition (CPA).

This could be an enquiry, lead, form completion, download or sale online which you will track, and pay me an agreed commission (incoming phone calls as conversion events will be supported Q2/2010 – contact me to be put on the shortlist).

AdWords CPA Management in Action

Every week in January 2010 this lead generation company got

• over 6,000,000 ad Impressions
• over 15,000 Clicks (visitors)
• over 1,000 conversions

and they only pay me for conversions below an agreed maximum Cost per Conversion.

Profitable campaign results

You do not need to be generating this volume of AdWords traffic to take advantage of this service, as every business has different profit margins, sales funnels, and customer lifetime values.

However, your conversion rate must be a minimum of 15 events per 30 days.

Depending on your marketplace and products or services, you could pay me an agreed fixed or variable conversion commission, or a percentage of sales, attributable directly to your AdWords Campaigns.

You only pay for profitable results, and what is usually a cost to you in AdWords Management fees becomes your Profit Centre, with my service working for you as your strategic Online Business Partner.

You don’t have to pay for AdWords management any longer – now it has to pay for itself.

And since I am directly sharing in your success, obviously I am going to be making sure your campaigns work for you at top performance every day.

How to Qualify

• If you’re already running AdWords campaigns and tracking conversions, you can qualify immediately, subject to the application criteria below
• If you’re not yet tracking conversions, or have an inactive AdWords account, or no AdWords account, you can contact me to be put on the shortlist

Apply Now if

• You’re tracking AdWords Conversions
• You’re getting at least 15 conversions per 30 days
• You have a good or accurate idea of the Cost per Action value to you
• You want to set and control the cost of your conversions
• You want to increase conversions as much as possible
• You are prepared to outsource complete management of your AdWords account as a profit centre
• You are willing to negotiate a payment schedule for conversions, payable weekly in arrears
• You will continue to pay all click costs for your AdWords account

PLACES ARE LIMITED  – CONTACT ME TODAY

It’s pointless opening another AdWords Account if you’re just advertising the same website.

The recent account bans affect the entire domain.

So any new account you open will get disabled also.

And you’ll also need a different payment account, and possibly IP address.

If Google really need you not to advertise again (if you’ve been caught up in the FTC-related Google scams, for example) it’s highly likely you won’t have the resources to avoid them disabling any new AdWords account you open.

www.AdWordsManagementWizard.com

Amazon UK follows the lead of Amazon USA (from April 2009) and suspends keyword bidding and paid search (direct linking) for affiliates from February 1st 2010.

This has been entirely expected for almost a year.

Read the related post about “The Death of Direct Linking”

Here’s the story on Amazon’s link

“Show products from this advertiser” – the new AdWords PlusBox

AVAILABLE NOW – APPLICATIONS ARE STRICTLY LIMITED

Contact us Today for more information

Google is changing the game for Ecommerce Product sales online.

Right now, there’s an Internet Land Grab going on.

Selected advertisers and product suppliers are being invited to display product images as well as text descriptions and pricing information using the new AdWords plusbox feature on Google.

It’s new territory, available for the first time, exclusively to suppliers of physical products. Yahoo, and MSN/Bing, are being left even further behind…

And Ecommerce website owners are perfectly positioned to take advantage at an early stage – provided you get started as quickly as possible, before your competition does.

You will have already seen increasing numbers of Shopping Results images on the Search Results pages.

This trend is only going to increase, and online product images will soon become the difference between the winners and losers among Ecommerce website owners in Search.

Before long, having images as well as text on Google Search results will become the expectation, rather than the exception.

Our Display advertisers are already seeing huge increases in both ad clickthrough rates, and conversions to product sales, as a direct result of image ads with Google AdWords.

More Sales, at Lower Costs = Increased Profits.

What about you?

Are you frustrated that so few people are coming to your website from your precious online advertising spend?

Are you concerned you should be getting better results, and that you’re being overtaken by competitor retailers?

If you have hired an AdWords Agency, are they able to provide Display Advertising as part of your Standard Services?

This new feature is called the AdWords Product Extensions (using the Plus Box) – the integration of a FREE Google Merchant Centre account (formerly Google Base, or Froogle) and your existing AdWords account.

But the program is still in Beta test in the UK, and only available to a small number of specialist Agency Partners. Not many of these also have the technical knowledge to deploy this end to end for their customers.

Where we’ve deployed it, the results have been exceptional.

With one click of the mouse on the PlusBox in the lower left-hand corner of the AdWords ad, and without even incurring a click charge, the AdWords Plus Box transforms your normal AdWords text Ads on the Search Results pages into Display ads from your E-Commerce Site.

Changing this:

Into this (and remember, with no click charge):

Revealing many additional image ads, complete with product description text and pricing information, all drawn automatically as a data feed from your free Merchant Centre account.

Pricing, description text, and more, are all instantly visible to entice your browsing visitor into your online shop.

Your screen “real estate” visibly doubles, triples, even quadruples – forcing your competitors without the PlusBox lower down the page and out of the game.

And as you update your product feed information, your AdWords ads change within minutes, reflecting changes to pricing, discounts, exchange rates, VAT, stock levels, and availability, among others.

And it doesn’t stop there …

We also have access to additional, advanced AdWords Display Ad Extensions like

Ad Site Links

Selected advertisers showing their AdWords ads in premium placement at the top of the page qualify to display up to 4 out of an additional 10 related links to pages within the site – ideal for specific promotions, departments, seasonal offers and the like.

EXCLUSIVE – FeedManager

You may never have considered a Product Feed account, but not only does this make application for the AdWords PlusBox feature possible, it also allows you to advertise on a dozen or so of the Shopping Comparison Channels (like Kelkoo, Ciao, Shopping.com, etc and even Amazon), where we have found sometimes startling differences in click prices, conversion rates, and profitability.

There’s a lot more to setting up a Merchant Centre account so that it works, and works correctly, than simply adding product information.

It has to be correctly formatted, checked, and optimised before Google will even accept it and make it live.

FeedManager makes all this possible because we’ve already done all the work, so you don’t have to.

Even if you were to take just FeedManager alone, without the additional AdWords PlusBox functionality, you can scale your existing online advertising in a way you would never have dreamed possible.

No Risk to You for trying us out

Take our Forensic AdWords Campaign Audit for free!

In all the years we’ve been doing this, in every campaign we’ve seen we’ve been able to identify opportunities for improvement – sometimes quick and dramatic, no matter how experienced the AdWords account owner is.

And that goes for Agencies too. Sometimes we’ve found an agency-managed account that is making all the basic mistakes of an amateur.

We hope you’re not among them, but it’s much better to know and have peace of mind than continue in ignorance to pay the price to Google in wasted clicks.

If you can’t login to your own account – you’re immediately at risk to an unscrupulous agency. And if you check your Change History, this will reveal how often your account is being updated by them.

After the audit, we will discuss with you the best options to proceed. This consultation alone is valuable to help you understand what you could be doing to improve your online AdWords marketing, and how to incorporate the Plus Box feature.

So if you’d like to see your E-Commerce website displaying image ads like these on Google, contact us today.

Don’t forget that your competitors will be applying for this exciting new service, and that if we choose to partner with them, you will be excluded from applying.

Contact us Today for more information

The Google Affiliate Takedown of 2009: is Direct Linking now too “parasitical” for Google, and is this resulting in banned AdWords accounts?

Warning and Disclaimer: the following is the thoughts and opinions of the author only.

In April 2009, Amazon.com in North America effectively “fired” part of their affiliate community by terminating commission payments resulting from direct linking campaigns in AdWords. Why?

They obviously had very good reasons for doing so, probably like

• channel competition
• inflated bid prices
• poor conversion
• unproductive traffic and unnecessary associated costs (bandwidth, hosting etc.)

Is Google now doing the same?

And is Google squaring up to Amazon with its own Affiliate network, and Commercial Search?

Banned

The Internet is currently awash with reports of cancelled AdWords accounts, and no one seems to know the true reason behind this.

Google is not talking.

In fact, they won’t. They are automated, and have their procedures.

The human operators behind Google have to obey the rules of their machine.

As a Google Agency Partner, I talk to their European HQ staff, and I have tried and failed to revive legitimate accounts advertising legitimate products and services that have fallen victim to the machine.

If the machine shuts you down, the humans cannot resurrect you. They serve IT – not you.

Many people are affected, some of them long time Google adwords account holders, some of them even doing nothing other than keyword research

Whilst I have no direct proof, other than what I can infer from what I read online and hear from colleagues, and based on my own five years experience in the industry, I have some ideas and thoughts that I think are relevant and may offer some explanation.

Games

Anyone who has been managing AdWords campaigns for a number of years knows that Google has been forced to fundamentally change their system several times.

Usually because someone was “gaming the system”. And always in the interests of serving their users better.

The days of writing AFF in your ads are long over, yet the basic principle still applies. Although, perhaps now the clock is ticking …

Google seems to be unwilling to collaborate any longer with marketers who are using AdWords accounts without adding any value and relevance to their users. And even stealing from them…

In the past they would just take your money – but they no longer need to.

Now they have the knowledge and technology to know what doesn’t work, what does, and how to deploy it.

Direct Linking

The problem I believe lies with reprehensible Affiliate practices over the years (the few affecting the many), and direct linking as of the present day (which implicitly embodies the latter). In other words, Direct Linking = Affiliate

By linking directly, you clearly demonstrate you do not own or control the contents of the landing page you are linking to. Because someone else owns it.

If you cannot control your landing page you cannot know its value, or improve your Landing Page Quality Score (LPQS). Neither (implicitly) do you care – or you would create your own.

Do you think Amazon knows the value of its own pages? You bet! But could you – ever?

If you run direct linking campaigns, you are a member of a community which I believe Google no longer wants (or can afford) to be in any way associated with. Witness the ruthlessness of their current clamp-down.

Direct Linking is the biggest give-away to everything Google hates (Note their carefully chosen banning terminology of “egregious” to describe these activities. The dictionary definition is “offensive”).

Don’t forget Google measures page load and abandonment times – so they know what their users consider “offensive”. None better.

Typical affiliate practices (you know who you are) can include:

• attempted multiple use of promotional vouchers
• repeated payment failures
• switching credit cards
• switching adwords accounts
• serial offenders and their locale (think IP)
• poor campaign construction
• poor campaign performance
• poor ads
• highly inflamatory ads
• bidding wars on the same url
• huge keyword lists
• “set it and forget it”, then move on, campaigns
• “bandwagon” campaigns
• ripping off other affiliate’s campaigns and hijacking their success
• bidding strategies designed to stonewall other competing affiliates and price them out
• not tracking results
• not testing improvements

and more …

Owning your Content

The members of this community promote offers they have no control over, and only believe they are – or could be – successful with because they are spying on all the other members of the community.

Another aspect of not “owning your page content” is that these pages will constantly change (think of an Amazon page and how it evolves) and can be taken down completely without you even knowing.

To quote Bud Fox’s father in the great movie Wall Street — “create something of value, instead of living off the buying and selling of others”

This results in huge duplication, artificial search spikes, channel conflict, artificially inflated bid prices, many unsuccessful advertisers, penalisation of legitimate advertisers, huge churn on AdWords accounts, and lots of unhappy and frustrated people — both advertisers and consumers.

So much so that the FTC is now involved. And that Google is suing a company in Utah for a series of bogus work-at-home schemes (finally)

With that much heat, something is having to give.

SEO?

I believe there’s also an SEO dimension to this.

It’s been observed many times before that Google is constantly evolving Paid Search (AdWords PPC) to more closely follow their Organic, or Natural Ranking model. I remember years ago when I spotted by accident, for example, that keywords in urls had started to be bolded like in the Search results (they weren’t originally).

A direct linking ad has no content, it’s like an empty page. It has no value. So, why should it “rank”?

User feedback

I recall my days many years ago of working as a support engineer for a UNIX computer systems manufacturer.

People we had sold these systems to would occasionally call us for help with a weird problem.

When I asked under what circumstances they saw the error condition, and what was happening, I sometimes felt like asking them: “you’re using it to do — what?”

Because the users of our systems would frequently be using them in a way we had never before seen. Or designed for.

Although frustrating, because there was a fault we had a responsibility to fix (and sometimes at our own cost), our benefit was that we were able to improve our level of support to our users. And improve our product. For our users benefit. Positive feedback …

Creativity

Don’t forget that Google’s founders are engineers and mathematicians who have created the most sophisticated global advertising platform that the world has ever seen.

It’s hardly surprising then that such a powerful engine has over the years, and continues to be, used in ever more creative ways, and frequently not in the interests of Google’s users. And if not Google’s users, then certainly not Google themselves.

So beware.

If you are direct linking, you could be considered a “speculator” or “opportunity-seeker”.

Worse, maybe even a “pimp” or “scammer”.

Worst of all, potentially a thief, or associated with them even if unwittingly. Ignorance is no longer an excuse, or tolerated.

These are not the sort of individuals that Google wants to be associated with.

A Real Business

Google is in business for the long term, and wants to work in partnership with “real businesses” who have solid, tangible commercial products, services and information that people want to buy, use and benefit from.

This is also probably informing Google’s recent roll out of their increasing number of display-based e-commerce product advertising solutions based on their Merchant Centre.

Real products, for real customers. You can’t use Merchant Centre if you don’t own or wholesale your products. Affiliates – keep out …

The Squeeze

Also associated with direct linking campaigns, and the kinds of landing pages they typically use, is the requirement that the page visitor always has to surrender something of value first (namely their e-mail address) before they get to see what is actually on offer. A “squeeze page”.

Can you imagine Amazon asking you for your e-mail address before showing their store pages? At what part of the buying cycle should you expect to need to give away your e-mail address?

In my opinion – only when I have seen everything I need to see to allow me to make my informed decision to buy, and then only to facilitate essential communication for me to receive my order.

I should not have to give away something precious (and potentially open to misuse) just in order to see whether I might be interested in what you have.

Let me see your offer first in full, and if I want it I’ll buy it – and only then are you entitled to ask for my e-mail address, since it is now in my own interest to give it to you (not yours).

The lesson?

Perhaps Google is now really waking up to their wider responsibilities.

As a former corporate manager of suppliers and services, this is what makes most sense to me.

Disliked or mistrusted as they may be, Google is a servant of the Internet, and it’s users. And, as publishers, so are we …

So, to succeed on Google:

Give first, then you may receive – if what you freely give, truly has the value I need.

January 2010 update! Amazon.co.uk follows up and suspends paid search and PPC from February 2010.

Read Changes to Amazon Associates Programme

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Google AdWords Ad Site Links: Getting More Screen Real-Estate and Visitors by Having up to 10 Additional Links That May be Shown With Your Ad

Contents

A New AdWords Feature

Which Ads Qualify

How to Implement

Charges

A New AdWords Feature – increasing Choice and Relevancy in Search Ads

Introduced in November 2009, Ad Sitelinks is a new AdWords feature to extend the value of your existing AdWords ads by providing additional links to content deep within your site.

Rather than sending all users to the same landing page, Ad Sitelinks will display up to 4 additional Destination URLs on your search-based text ad.

With more options, you can create richer, more relevant ads that improve the value of your search terms and other targeted keywords.

With Ad Sitelinks, you can point to specific information on your site such as targeted offers, special deals, seasonal promotions, and store locations.

Currently, the option to set up Ad Sitelinks will only appear for selected advertisers, and whose ads meet a certain high quality threshold.

If your account qualifies to run this feature, you’ll find the option to set up Ad Sitelinks in your Campaign Settings tab — it will appear as "Show additional links to my site" under the "Ad extensions" section.

Which Ads Qualify to Run Ad Sitelinks?

Ad Sitelinks are designed to trigger in situations where an ad provides the "best answer" for a search query, and Ad Sitelinks are most likely to trigger on unique brand terms.

In addition, Ad Sitelinks are more likely to appear on top-ranked ads with high quality scores and CTR; however, they may not always be displayed for every top-ranked ad.

How to Implement Them

Ad Sitelinks extends the value of your AdWords ads by showcasing additional targeted and relevant links for users whose search queries have triggered your ad.

In addition, Ad Sitelinks makes it easy to update and refresh seasonal and limited promotions – you can change the additional links on your ads as often as you like to make each ad more timely for your current sales and marketing efforts.

There’s no need to change your current ads. Sitelinks adds additional links beneath your existing ads, making them even more relevant to a wider range of users.

How You are Charged for SiteLinks

All clicks are charged at the same rate, regardless of which links are clicked within an ad.

This means that you’ll be charged for one click each time a user clicks any link in your ad, whether it’s the main landing page displayed in your Destination URL or any of the additional links served as part of the Ad Sitelinks feature.

If more than one link is clicked while viewing an ad, this will be treated this as a duplicate (or invalid) click and you won’t be charged. 

If you’re too busy running your Business, I can help.

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I did try the paid upgrade to AVG earlier in the year with the belief that the extra levels of protection it could provide would be worthwhile.

However, omens were not good when my PC crashed with the blue screen of death during installation.

So I safely reverted back to v8.5

Recently AVG have been publishing an upgrade deadline of December 1st to move up to version 9, which I’d been ignoring for a while.

But yesterday I upgraded to free AVG9, which seems a much superior version.

Later in the day though, AdWords Editor was hanging up in the middle of routine account downloads, and I lost an evenings and a morning’s work.

The only change was AVG V9, so I uninstalled it. AdWords Editor came back to life – thank goodness. Just goes to show that I can’t do my work without it, it’s that critical.

So if you are a mission-critical user of AdWords Editor, and a user of AVG free v8.5 looking to upgrade to V9 – take care, you have been warned…

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Product "Plus Box" in Google Sponsored Links

Google Search Engineer David shows a neat feature on some of our Sponsored Links that gives you additional information about their products.

For E-Commerce product website owners only: how to add multiple images, descriptions and pricing information to your AdWords advertising campaigns – limited UK availability commencing January 2010 by application only

This extension to the normal AdWords service is currently in trial with only a few Agencies in the UK during Nov-Dec 2009 while Google is testing their results.

(If your AdWords Agency is not included in this program and you would like to participate, you can contact us to be considered)

Click this link to see the above search results example of the PlusBox Beta in action (new window – results will vary).

Then, consider the effect that multiple images, descriptions, and pricing could have on your current AdWords promotion.

To learn more or be considered for the next availability of the AdWords PlusBox expansion, contact us

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