Yes.
Every individual keyword can have it’s own destination url (landing page) and bid price.
But if you have large quantities of keywords, this can become very labour-intensive to manage.
I recommend a small group of keywords per ad group, and use the ad as the default destination url for the whole group, rather than setting individual keyword [...]

If you’ve outsourced your AdWords management to an external agency, they should be managing your account proactively and professionally - right?
So they should be running ad split testing to see whenever you get a winning ad, so they can try and improve your ad performance.
Sometimes even tiny ad changes can produce enormous gains in CTR, raising [...]

If you’ve outsourced your AdWords management to an external agency, they should be managing your account proactively and professionally - right?
So they should be running regular performance reports on your campaigns, particularly Search Query Performance which is a goldmine of new keywords, including negatives.
To find out, just have a look in your reporting centre.
If there aren’t [...]

Is your AdWords account being proactively managed on your behalf ?
Easy to find out.
Simply check your Change History, and look for their updates. That’s what you’re paying them for – right?
Request a Free Audit or Action Guide for details.

Negative Keywords are used to suppress ad impressions for undesirable keywords.
They are extremely valuable as they ensure your ad doesn’t show for something you don’t offer, like "free".
Using them causes your CTR (clickthrough rate) to rise, giving you better relevancy and Quality Score, and the possibility to pay less for your clicks (hence buy more [...]

Ad Impressions are the number of times your AdWords Ad was displayed on someone’s computer screen, having typed the same keyword into their browser you were bidding on in your keyword list.
Since there are many pages of search results and ads, just because your Ad received Impressions, doesn’t mean it was *actually read*.
If your AdRank [...]

Most advertisers I have audited don’t tend to run into the limitations of an AdWords Account, but here they are in case you need to know …

Very often, Retail and Business related searches go on at different times of the day, and during weekdays and weekends.
We’ve observed specific days where conversions are great, others where it’s terrible, depending on your product and marketplace demographics.
So B2B clients often just search during business hours, and B2C (Retail) frequently in evenings and weekends. Think [...]

The Content Network (other people’s websites) has a different ad group structure to Google Search / Search Partner Networks.
You won’t see Impressions registering on individual keywords, as this works at the whole Ad Group level. Remember, this is Contextual Advertising, not Search Advertising (Google has more Patents for Contextual than Search).

Use 50-60 keywords, tightly themed [...]

You’re running ads in a different country. How do you quickly check that your ad is running?
Simple!

Type one of your keywords for this ad into Google
Put your cursor at the end of the search string it returns
Append at the end of the line the following:

&gl=countrycode
where countrycode = your international country extension
USA = us
UK = [...]