If you've outsourced your AdWords management to an external agency, they should be managing your account proactively and professionally - right? (…)

If you've outsourced your AdWords management to an external agency, they should be managing your account proactively and professionally - right? (…)

Is your AdWords account being proactively managed on your behalf ?
Easy to find out.
Simply check your Change History, and look for their updates. That's what you're paying them for - right? (…)

Negative Keywords are used to suppress ad impressions for undesirable keywords.

Ad Impressions are the number of times your AdWords Ad was displayed on someone's computer screen, having typed the same keyword into their browser you were bidding on in your keyword list. (…)

Most advertisers I have audited don't tend to run into the limitations of an AdWords Account, but here they are in case you need to know …

Search Engine Optimisation (SEO) is completely pointless without knowing which keywords to optimise your web pages for.
So what are they? (…)

Very often, Retail and Business related searches go on at different times of the day, and during weekdays and weekends. (…)

The Content Network (other people's websites) has a different ad group structure to Google Search / Search Partner Networks. (…)

You're running ads in a different country. How do you quickly check that your ad is running?
Simple! (…)

Keyword Impressions are the number of times someone sat at a computer to search for information and typed into their Internet browser the same keywords you've included in your Ad Group. (…)

AdWords Action Guides build on the Audits to help you to implement and improve key AdWords features and techniques rapidly and correctly.

Ever thought that something in AdWords should be quick and easy to do? It probably is! Find out fast with time-saving Quick Tips!

Ad delivery is a Campaign-level setting which governs how often your ads are seen during the day. (…)