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Glossary

Quality Score

Jun 30th, 2008 | By David Rothwell | Category: Glossary

The AdWords Quality Score
Every keyword is graded for it's Quality Score.
This is a measure of how well your keywords match your ads and web pages. (…)

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Negative Keywords

May 9th, 2008 | By David Rothwell | Category: Glossary

Negative Keywords are used to suppress ad impressions for undesirable keywords.

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Impressions (ads)

May 8th, 2008 | By David Rothwell | Category: Glossary

Ad Impressions are the number of times your AdWords Ad was displayed on someone's computer screen, having typed the same keyword into their browser you were bidding on in your keyword list. (…)

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Impressions (keywords)

Apr 17th, 2008 | By David Rothwell | Category: Glossary

Keyword Impressions are the number of times someone sat at a computer to search for information and typed into their Internet browser the same keywords you've included in your Ad Group. (…)

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Ad Delivery

Mar 29th, 2008 | By David Rothwell | Category: Glossary

Ad delivery is a Campaign-level setting which governs how often your ads are seen during the day. (…)

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