Quality Score
Jun 30th, 2008 | By David Rothwell | Category: GlossaryThe AdWords Quality Score
Every keyword is graded for it's Quality Score.
This is a measure of how well your keywords match your ads and web pages. (…)
The AdWords Quality Score
Every keyword is graded for it's Quality Score.
This is a measure of how well your keywords match your ads and web pages. (…)
Negative Keywords are used to suppress ad impressions for undesirable keywords.
Ad Impressions are the number of times your AdWords Ad was displayed on someone's computer screen, having typed the same keyword into their browser you were bidding on in your keyword list. (…)
Keyword Impressions are the number of times someone sat at a computer to search for information and typed into their Internet browser the same keywords you've included in your Ad Group. (…)
Ad delivery is a Campaign-level setting which governs how often your ads are seen during the day. (…)