Q. When is a Keyword, Not a Keyword?
 
A. when it's rare and exotic!

You Can't See Your AdWords Ad.
Why Not?
You just uploaded new keywords. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's a negative!

You Can't See Your AdWords Ad.
Why Not?
One of your Negative keywords is suppressing it. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's Inactive!

You Can't See Your AdWords Ad.
Why Not?
If your keyword Quality Score is Poor, your bid price will be inflated. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's invisible!

You Can't See Your AdWords Ad.
Why Not?
If your bid price is too low, your AdRank will suffer. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A.  when it's a cheap-skate!

You Can't See Your AdWords Ad.
Why Not? (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's Politically Incorrect!

You Can't See Your AdWords Ad.
Why Not?
Google's url policy is now being rigidly enforced. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's counterfeit!

You Can't See Your AdWords Ad.
Why Not?
You are infringing someone's Trademark. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's just going nowhere!

You Can't See Your AdWords Ad.
Why Not?
This time, the Rabbit Hole Goes TOO Deep! (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's a "legal alien"!

You Can't See Your AdWords Ad.
Why Not? (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's dead broke!

You Can't See Your AdWords Ad.
Why Not?
Your Daily Budget is all used up and your ads have turned off. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's one of the "Usual Suspects"!

You Can't See Your AdWords Ad.
Why Not?
You just uploaded new keywords. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. when it's jet-lagged!

You Can't See Your AdWords Ad.
Why Not?
You're running your ad which has an account in a different timezone. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. When it's travelling at the speed of light!

You Can't See Your AdWords Ad.
Why Not?
You just uploaded new keywords. (…)

 
Q. When is a Keyword, Not a Keyword?
 
A. When it's not got Parental Permission!

You Can't See Your AdWords Ad.
Why Not?
Your account is not yet activated. (…)

The AdWords Quality Score
Every keyword is graded for it's Quality Score.
This is a measure of how well your keywords match your ads and web pages. (…)

Search or Browse the site, or Contact the AdWords Help Desk Today!

If you've outsourced your AdWords management to an external agency, they should be managing your account proactively and professionally - right? (…)

If you've outsourced your AdWords management to an external agency, they should be managing your account proactively and professionally - right? (…)

Yes.
Every individual keyword can have it's own destination url (landing page) and bid price.
But if you have large quantities of keywords, this can become very labour-intensive to manage. (…)

If you've outsourced your AdWords management to an external agency, they should be managing your account proactively and professionally - right? (…)