David Rothwell

Learning from Children

AdWords, Emotions and Marketing (2) – News, the Herd and the Watering Hole

Sep 26th, 2008 | By David Rothwell | Category: Learning from Children

"News, Herds, and Waterholes – Lessons from a 6 year old"

I was getting my boys ready for school this morning
Charlie (6) and I were downstairs while Joshua (9) was upstairs preparing to brush his teeth.
- "Dad! There’s a spider in the sink" (News)
- "Rinse it away"
- "I can’t!"
I went up to sort out a trivial [...]



AdWords, Emotions and Marketing (1) – Opinions

Sep 19th, 2008 | By David Rothwell | Category: Learning from Children

 

Learning from Children
Children are extremely opinionated, and not at all afraid to show it!
In fact, they will often deliberately provoke an argument to get their opinion across.

"Whatever …"
Daddy (47) and Charlie (5) are getting out of the car and going inside the front door of the house.
A pigeon is cooing somewhere in the background.
Charlie: "Is [...]