David Rothwell

Ad Bloopers

Sale? Of what? AdWords Ads gone wrong

Sep 29th, 2009 | By David Rothwell | Category: Ad Bloopers

What’s on sale?
What’s only $89.99?
Shipping of what?
Oh heck, I’ll just have to click to find out.
But when I click, will I buy…?
Or did you pay Google for nothing…?

 
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AdWords Ads Gone Wrong – the eBay Heist in Action

Aug 6th, 2009 | By David Rothwell | Category: ARTICLES, Ad Bloopers

My keyword search was "trilby hat ebay" – so what’s this?
This is a generic ad "dressed up" (pun intentional) and pretending to be relevant when it clearly isn’t – and caught in the act due to advertiser incompetence.
In fact, due to keyword expansion, both Google and the advertiser are guilty by association, but – one [...]



AdWords Ads Gone Wrong – More Strange Language

May 5th, 2009 | By David Rothwell | Category: ARTICLES, Ad Bloopers

Change the Life? What Life?
I’m guessing that English is not this advertiser’s main language …
 
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AdWords Ads Gone Wrong – English is not your language

Mar 16th, 2009 | By David Rothwell | Category: ARTICLES, Ad Bloopers

Reviled? Or did they mean Revealed? And "most ot"?
Although Google does spot many typos automatically, and more over time (which will stop your ad running) sometimes a mistake in Grammar will still catch out the unwary.
I’m guessing that English is not this advertiser’s main language …

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AdWords Ads Gone Wrong – Or The Zeigarnik Effect?

Mar 14th, 2009 | By David Rothwell | Category: ARTICLES, Ad Bloopers

AdWords Spam? Or an Appeal to Curiosity?
The Zeigarnik Effect is being used on you everyday – for instance each time you listen to or watch News Headlines and you hear/see "and later in the program we’ll find out how …"
It’s the human curiosity factor and an incomplete or interrupted task – you just have to [...]



AdWords Ads Gone Wrong – We Know What You’re Doing

Mar 3rd, 2009 | By David Rothwell | Category: ARTICLES, Ad Bloopers

Not so much of an Ad Blooper this one, but …
… it’s a dead giveaway all the same – an affiliate link from someone promoting something they probably have no clue about.
And a glaring affiliate link right there in the ad.
 

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AdWords Ads Gone Wrong – Ask.com says Get Some Moobs!

Feb 27th, 2009 | By David Rothwell | Category: Ad Bloopers

Another Howler from Ask.com – most men *don’t want* to Get Moobs.
Moobs ("Man-Boobs") can be surgically removed (ick) or treated by pills of some kind or another.
So "Get Moobs" is not the Result I’m looking for – maybe "Get Rid of Moobs" might be a more "Relevant" Result.
Of course, when we think "Relevant" – who [...]



AdWords Ads Gone Wrong – Anyone able to read Taiwanese here in the UK?

Feb 24th, 2009 | By David Rothwell | Category: Ad Bloopers

Seen in the UK – a very rare Taiwanse ad
But what on earth does it mean?
Perhaps this advertiser needs to restrict his Campaign Locations a little …



AdWords Ads Gone Wrong – Or Accidentally Right?

Feb 14th, 2009 | By David Rothwell | Category: Ad Bloopers

An accidental winner?
Is? Are? "Take your to beat your"?
This ad has been running for months, and the grammar looks awful.
But curious clickers may be making the CTR of this ad so strong that it’s become an accidental winner!

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AdWords Ads Gone Wrong – How not to use Dynamic Key Insertion

Feb 11th, 2009 | By David Rothwell | Category: Ad Bloopers

We know what you’re doing…
Unfortunately – you don’t!
For [keyword], read {keyword}.
Maybe his <shift> key was having a bad day…?

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AdWords Ads Gone Wrong – Dose he mean Does?

Jan 25th, 2009 | By David Rothwell | Category: Ad Bloopers

Who’s Jamie? What’s his dose? 5,000 what?
Looks like this advertiser won’t be making much profit!

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AdWords Ads Gone Wrong – English is not your language

Jan 11th, 2009 | By David Rothwell | Category: Ad Bloopers

English is not your native language.
Is? Are?
Organiser? Organisers?
Clearly this avertiser is not completely comfortable with the language he’s using (the contents don’t tell me much either…)

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Silent Phone Calls on Sale Here for £50,000.00

Oct 3rd, 2008 | By David Rothwell | Category: ARTICLES, Ad Bloopers

Silent Phone Calls on Sale Here for £50,000.00
What a great ad by Ask.com – just goes to show the silliness of automation at times!
In the News here in the UK at the moment is that Ofcom, the Telecom Regulator, has just fined Barclays the maximum amount possible under UK law of £50,000.00 GBP for making [...]



Buying Broadband – from Amazon?

May 9th, 2008 | By David Rothwell | Category: Ad Bloopers

 
I didn’t know Amazon sold ADSL2+ Broadband services!
Come to think of it, they probably don’t…