Featured Articles

AdWords - "System Restore"

Jul 10th, 2008 | By David Rothwell | Category: Featured Articles

 
This Morning My PC Locked Me Out of Internet Access
Since I run an online AdWords Training and Consultancy business (with two Broadband Internet Connections, and a UPS) - this was not good. (…)



AdWords Rip-Offs | Is YOUR Agency Missing the Basics? Or Incompetent?

Jul 6th, 2008 | By David Rothwell | Category: Featured Articles, RIP-OFF Reports

 
Is Your Trust in Your AdWords Agency Misplaced?
I'm often asked to audit AdWords accounts being managed by Agencies.
I'm often appalled by what I find. (…)



AdWords Keywords Research (1)

Jul 3rd, 2008 | By David Rothwell | Category: Featured Articles, Keywords

 
How would you like to know *exactly* what keywords people are searching for on Google, and how often, when looking for your website? (…)



Irresponsible AdWords Advertising - Why I WON'T Run Your AdWords Campaigns

Jun 27th, 2008 | By David Rothwell | Category: Featured Articles

 
Ever been to a website and left without buying anything? (…)



Is YOUR AdWords Account Being Held Hostage?

Jun 24th, 2008 | By David Rothwell | Category: Featured Articles

Why Would an AdWords Agency Lock Their Clients Out of Their Own AdWords Account? (…)



Google's new Toys

Jun 11th, 2008 | By David Rothwell | Category: Featured Articles

Google has now invited participants in its (Gmail) email browser to contribute to its future development.
In a way, it's a first.
A first because Google has not explicitly done this before. (…)



Keyword Broad Match Dangers

Jun 10th, 2008 | By David Rothwell | Category: Featured Articles

The Dangers of Keyword Broad Match type Exposed.
What does Microsft Outlook and Glazing have in common?
Nothing - unless you're running AdWords ads and using keyword Broad Matching. (…)



Google and the Space Age

Jun 6th, 2008 | By David Rothwell | Category: Featured Articles

Google is already in the "virtual" space age by virtue of Google Earth,  now they are cementing a long term future on Earth itself by signing a 40 year lease on land owned by NASA. (…)



Google accused over Privacy

Jun 5th, 2008 | By David Rothwell | Category: Featured Articles

It's ironic that Google themselves should be taken to task over the issue of a link to their Privacy policy. (…)



Advanced Keywords - Eight Match Types

Feb 11th, 2008 | By David Rothwell | Category: Featured Articles

Get the Highest CTR and Ad Positions, with Lowest Click Prices, by Getting Only the Traffic You Really Want
Many AdWords Advertisers realise that there's three very different match types for their keywords:

broad
"phrase"
[exact]

They command different bid prices and get different types of visitors. (…)



"The AdWords 10 Commandments"

Feb 10th, 2008 | By David Rothwell | Category: Featured Articles

These 10 Critical AdWords Account Settings will Safeguard the Health of your Campaigns (plus a Bonus 11th for B2B Advertisers…)

Make sure you have included a backup Credit Card on your account - Google knows when your card is about to expire or is no longer working. (…)



Online AdWords Training | Why AdWords Training is Essential for Your Business

Dec 6th, 2007 | By David Rothwell | Category: Featured Articles

Why Outsourcing Your AdWords Campaign Management Could be Bad for Your Business - and What to Do About it. (…)



GIGO: Garbage In, Garbage Out - Cleaning up the wreckage on the Internet

Mar 19th, 2007 | By David Rothwell | Category: Featured Articles

Or, how not to commit …

Search Engine Suicide

Is the Internet out of control? (…)