2,647 Ad Groups, 5,296 ads, 63,530 Keywords in a single AdWords Campaign
Yet some Ad Groups still get *perfect* CTR of 100% (and hundreds of others get 20% – 66.7%)
(Screen shots will be available if enough of you show interest).
And the seasoned AdWords practitioners among you realise that means not just Ad Groups, but Keywords [...]

"The Mobile Marketing Handbook" by Kim Dushinski
Kim is a presenter at the upcoming System Seminar 2009 hosted by Ken McCarthy in Chicago.
In this interview Kim and Ken endorse David as an important contributor.
The interview is about 30 minutes long and I am (briefly!) mentioned about half-way through.
This is the article and the Google Mobile Search [...]

You don’t want Ad Impressions that cost you CTR, money, or both.
A client I ran a recent training course for was concerned that rival Companies in India were searching on his keywords, triggering his ads, diluting his CTR, and maybe costing him ad clicks.
If you’re running ads in the UK, someone overseas can search on [...]

Not so much of an Ad Blooper this one, but …
… it’s a dead giveaway all the same – an affiliate link from someone promoting something they probably have no clue about.
And a glaring affiliate link right there in the ad.
 

Read all Ad Bloopers here

Got Questions? Get Answers at the AdWords Help Desk or post your comments below

Google is currently experimenting with headlines longer than the traditional 25 characters
Read the headlines above and carefully count the characters in each – there’s 28.
Reported to me by a client today (thanks Raj) Google is now allowing more than the usual 25 characters in the headline field.
Since AdWords has *always* restricted this field, I tried [...]

Now you can find out whether any of your keywords *really are* showing your ads – or if they’ve been disabled by Negatives, have too little Search Volume (Beware Long-Tail) or are damaged by Quality Score.
Google’s own recommended best working practice is to bid on Broad match keywords, and have a large and expanding Negative [...]

Seen Just Today and Not Available (yet) in all AdWords Accounts
I’ve had numerous conversations with my Google account team about how sometimes you can inadvertently "turn off" a keyword by indiscriminate use of Negative keywords.
Generally, the more negative keywords the better, and Google themselves recommend the use of Broad match with negatives as the best [...]

Comments by Howie Jacobson and Bryan Todd

“David Rothwell is one of my most reliable sources for what’s working in the AdWords trenches.
I can count on him for “AdWords Answers” without hype or fanfare – just the straight scoop that makes money for his clients – and my readers.”
Howie Jacobson, PhD
Author, “AdWords For Dummies”
www.askHowie.com
(2nd Edition [...]

"AdWords Reloaded"
Coming Soon! How to rebuild existing AdWords Campaigns or create new ones for maximum performance using only a spreadsheet and the AdWords Editor.
This technique creates a unique ad group and headline or description line per keyword for maximised Click Through Rates.
Contact the AdWords HelpDesk for advance information.

Conversion Optimizer really works – now there has never been a more important time to be using Conversion Tracking in your Google AdWords campaigns.
But to get the best from it, it’s essential you know your numbers and have established a realistic Cost per Acquisition (CPA).

What it is
Why you need it
What it does
How to get it
How [...]

Can you really build a successful business from information the System Seminar gives away absolutely free?

Yes you can – and Here’s the Proof

Now you can have access to all the Pre-System Trainings FREE
 
The 2009 System Seminar in Chicago will be held March 27 – 29, 2009
Click Here NOW to Hear More and Sign Up
 

Google has provided me a VIP Invitation to Technology for Marketing at London Olympia Feb 25th, so I can personally meet some of my dedicated AdWords support team.
If you’re going to be there – let me know!

Get all your keyword bid prices in your Campaign Personally Managed by an AdWords Qualified Professional every week to ensure you get the most clicks from your Daily Budget.
30 Days Renewable – No Contract.
You can cancel your subscription at any time.
$97.00 per Month per Campaign by PayPal
BUY NOW

What You Get:

Every [...]

Google has finally become the first Search Engine to provide a keyword suggestion tool for Mobile campaigns.
I was alerted to this by my Account Manager’s recent Agency update, rather than stumbling across it on my own.
When you are in an ad group which contains a mobile ad, click the link for keyword tool there, as [...]

CLICK HERE to Audit & Improve Your Own AdWords Account Now, Self-Service, Instant, Easy & FREE!
 

"You Can’t Manage What You Can’t Measure" – Peter Drucker, Management Consultant 1993.
Follow these step-by-step instructions to ensure your AdWords Account and Campaigns are in Great Shape!
 

Key Google Partners in Europe attend "Above and Beyond"
Only 100 of the Top AdWords Agencies across Europe were personally invited to attend the "Above and Beyond" Conference at Google "EuroPlex" European HQ in Dublin Ireland on October 8th.
The event was opened by European Vice President of Online Sales EMEA, John Herlihy, and included breakout sessions [...]

Expanded Broad Match Keywords in AdWords – Revealed
My search term, as you can see at the top of the graphic, was silent phone calls.
Google has EXPANDED my search term phone into telephone, which in this situation is not at all unreasonable, and may actually help me achieve my goals of more clicks, more visitors, and [...]

Silent Phone Calls on Sale Here for £50,000.00
What a great ad by Ask.com – just goes to show the silliness of automation at times!
In the News here in the UK at the moment is that Ofcom, the Telecom Regulator, has just fined Barclays the maximum amount possible under UK law of £50,000.00 GBP for making [...]

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Please request the Free Report "Are You Making These Mistakes with AdWords" to be notified when more become available

 
 
Get £50.00 GBP / $100 USD of FREE AdWords Clicks from Google
But an AdWords Promotional Code Can Only be Applied to Accounts Less Than 14 Days Old
So if you [...]

"How much does it cost to run an AdWords campaign, and what happens with my ads?"

I’m often asked some basic questions about costs. Here’s a recent one:

"will my web site be on the top 3 listings under all the key words related with psychic—-tarot—–reader—–and reading and others related to that and do they stay up [...]