Google AdWords Proves Santa is Real.
Father Christmas is real – according to Google AdWords he is a TradeMark.
We know Google is really useful, but this takes Market Research to a whole new level…
Wait until I tell my children it wasn’t Grandma after all…
OK , come on Google – you can’t be serious!
Santa is a TradeMark? [...]

Have you been ripped off?
How to tell, and what to do next…
If you are approached by any business claiming to be able to get you a fast, guaranteed ranking on Page One of Google, and get unlimited clicks for a low, fixed monthly budget, you are being deceived.

Here’s why:

yes, you can get on page one [...]

AdWords ads are seen whenever your keywords (and those of your competitors, both directly and indirectly) cause your ads to "enter the ad auction".
This auction is triggered whenever a keyword search is carried out, or a browser refresh.
The resulting ads delivering impressions (being shown on your device screen) can vary widely depending on a number [...]

What is the AdWords Daily Budget, how does it work, how much do I pay – and how much will I earn?
Every campaign is governed by it’s own Daily Budget, an amount of money you are willing to spend with Google every day the campaign runs.
There is no minimum amount, although it’s sensible to buy [...]

Introduction to the Google Ad Auction

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
So you put your AdWords bids up to raise your Ad position, and your AdRank (position) actually falls – what’s going on?
Google’s [...]

AdWords – otherwise you just wasted money and time trying to get traffic for untested keywords, and on an untested website.
Everybody seems to think that getting "free" traffic from natural or organic rankings in Google, by using Search Engine Optimisation (SEO) techniques is the best thing to do.
Yet nothing could be further from the truth. [...]

My keyword search was "trilby hat ebay" – so what’s this?
This is a generic ad "dressed up" (pun intentional) and pretending to be relevant when it clearly isn’t – and caught in the act due to advertiser incompetence.
In fact, due to keyword expansion, both Google and the advertiser are guilty by association, but – one [...]

How to display your AdWords Ads anywhere in the world you choose to – from Countries, to Metropolitan areas, Cities, Towns, and Customised areas.
It’s not always realised how much control AdWords gives you over where your ads can appear.
Many new advertisers simply want to get as much visibility of their ads as quickly as possible, [...]

Google Local Business Centre Becomes More Important Than Ever Before for Advertisers with Location-Based Businesses Who May be Using Traditional Yellow Pages Advertising.
Launching in the UK within the next week or so, Google’s new extension to AdWords advertising dynamically transforms your text ads into local ads carrying your relevant addresses.
With multiple addresses, you can have additional [...]

Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
For many years, Google AdWords advertisers have [...]

In its most obvious challenge to Microsoft yet, Google has announced two strategic decisions with far-reaching and potentially hugely disruptive consequences.

The first might seem small and merely cosmetic — the removal of the "beta" tag on several of its core online services, including Gmail, Google docs, Google calendar, and others.
These cloud-based services represent an alternative [...]

The AdWords Networks are very different, and should be treated separately. So start your new campaigns with Google Search ONLY.
You need to test your first campaigns with the best quality traffic you can get.
The default setting for new campaigns always includes all three networks, but they each behave very differently.
Make sure you turn off all [...]

A new type of Broad Match keyword has recently been seen – but only in Search Query reports. So what does it actually mean?
First, let me take you back to early 2006, and a campaign I was managing for a manufacturer of wide-screen TV’s.
They adopted a very strict "online sales only" strategy, took no phone [...]

There’s a *lot* more to Google than just AdWords.

With Google Alerts, you can know exactly when Google has just visited your website and added a page of your content to it’s index.
This post is a realtime experiment to demonstrate how quickly a new page of content can be added to the Google index.
And how you [...]

"I have read its best to set the bid to 30% of the suggested price, are there any additional guidance."

For Google, CTR is king (everyone wins: no clicks = no one gets paid) and because your account history clock is always ticking, you need to get highest CTR as quickly as possible.
So the strategy should [...]

Change the Life? What Life?
I’m guessing that English is not this advertiser’s main language …
 
Read all Ad Bloopers here

Got Questions? Get Answers at the AdWords Help Desk or post your comments below

Google Voice will Change Our Lives as Telephone Users and AdWords Marketers.
Google Voice is coming, yet amid all the news and debate so far about Skype, Cisco, Instant Messaging, Switchboards, Telcos and the like, I have yet to hear anyone mention it in the same breath as AdWords.
In July 2007 Google acquired GrandCentral, whose basic [...]

Reviled? Or did they mean Revealed? And "most ot"?
Although Google does spot many typos automatically, and more over time (which will stop your ad running) sometimes a mistake in Grammar will still catch out the unwary.
I’m guessing that English is not this advertiser’s main language …

Read all Ad Bloopers here

Got Questions? Get Answers at the AdWords Help [...]

AdWords Spam? Or an Appeal to Curiosity?
The Zeigarnik Effect is being used on you everyday – for instance each time you listen to or watch News Headlines and you hear/see "and later in the program we’ll find out how …"
It’s the human curiosity factor and an incomplete or interrupted task – you just have to [...]

"I notice that some adwords ads have bold words in their headings. How do I achieve that?"
a good question with an easy answer – include your keywords in the headline.
In fact, without overdoing it, it’s very important to include keywords wherever possible and appropriate in your ad.
They are then bolded and invite a higher response [...]