David Rothwell

Why AdWords Fails

AdWords Account Suspensions are Domain-Wide

Jan 24th, 2010 | By David Rothwell | Category: Account Suspended, Why AdWords Fails

It’s pointless opening another AdWords Account if you’re just advertising the same website.



Changes to Amazon Associates Programme – Amazon.co.uk Terminates Direct Linking Affiliates

Jan 15th, 2010 | By David Rothwell | Category: Why AdWords Fails

Amazon UK follows the lead of Amazon USA (from April 2009) and suspends keyword bidding and paid search (direct linking) for affiliates from February 1st 2010.
This has been entirely expected for almost a year.
Read the related post about “The Death of Direct Linking”
Here’s the story on Amazon’s link



Google AdWords Account Suspended – Is this the end of Direct Linking?

Dec 13th, 2009 | By David Rothwell | Category: Account Suspended, Why AdWords Fails

The Google Affiliate Takedown of 2009: is Direct Linking now too “parasitical” for Google, and is this resulting in banned AdWords accounts?
Warning and Disclaimer: the following is the thoughts and opinions of the author only.
In April 2009, Amazon.com in North America effectively “fired” part of their affiliate community by terminating commission payments resulting from direct [...]



Why AdWords Fails (#2 of 47)

Oct 23rd, 2009 | By David Rothwell | Category: Why AdWords Fails

Breaking the 6 rules of landing page design.



Why AdWords Fails (#1 of 47)

Oct 14th, 2009 | By David Rothwell | Category: Why AdWords Fails

AdWords is a big system, full of moving parts. And it’s getting bigger, more complicated, and wider-reaching all the time.



AdWords Account Suspended – are you at risk?

Oct 12th, 2009 | By David Rothwell | Category: Why AdWords Fails

Three Strikes, a Final Warning, and You’re Out – Permanently.

Google gets tough on landing page Quality Scores.