David Rothwell

SEO

AdWords or SEO – Which Comes First and Why?

Sep 3rd, 2009 | By David Rothwell | Category: ADWORDS, ARTICLES, SEO, Understanding PPC Pay Per Click Advertising and AdWords

AdWords – otherwise you just wasted money and time trying to get traffic for untested keywords, and on an untested website.
Everybody seems to think that getting "free" traffic from natural or organic rankings in Google, by using Search Engine Optimisation (SEO) techniques is the best thing to do.
Yet nothing could be further from the truth. [...]