This Morning My PC Locked Me Out of Internet Access
Since I run an online AdWords Training and Consultancy business (with two Broadband Internet Connections, and a UPS) – this was not good. At All.
I lost 2 hours productivity just figuring out that the cause was the latest Microsoft Windows Update that I had just applied.
A [...]

 
What is the AdWords Starter Edition? Should I Use It?
It’s a crippled version of the real thing.
Don’t bother.
Google AdWords is the most powerful Advertising Medium on Planet Earth – exploit it, don’t restricit it!
But if you need help, you know where to come…

Back to AdWords Advertising home

 
Is there another way beside proper keyword targeting to help my ads reach the right target marketplace, and avoid squandering my Daily Budget?
Nigel (www.method-statement-template.com) wrote:
I have set ad scheduling up, and my daily budget is finished 1/2 way during the scheduled time, so my ads are not appearing in the afternoons when I want them [...]

Sandra wrote:
Does position #1 for Google Ads refer to the top ad above the organic search results, or the top ad in the column of ads on the right side of the search page? I wasn’t sure where the numbering system started. Thanks.

Position number 1 refers to the right-hand side of the page.
There can be [...]

 
Cartoons on testing? Aarrrrrrgh, what is the world coming to?
 

 
Click the image or click here to see more!

Copyright © 1999 – 2008 PsychoTactics Limited
Reproduced by kind permission of Sean D’Souza
 

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How would you like to know *exactly* what keywords people are searching for on Google, and how often, when looking for your website?
Professional website marketers know they have to understand who is looking for their website, how, and where.
Keyword research is critical to this.
To succeed online, people need to be searching for what you have, [...]

 
How You Can See Your Posts in Google With Astonishing Speed
I just posted the "peel and stick" article.
Out of curiosity I went to Google and searched peel and stick + adwords to see who else might be listed.
Incredible!
There’s my post from just 22 minutes ago!

Now this one’s indexed too!

Now, ironically, I even outrank Perry:

Back to [...]

 
Intimidated by too many keywords? The AdWords Editor makes it a Trivial task!
Any student of Perry Marshal has heard the term "peel and stick".
He uses it to describe how to reduce your keyword lists in your ad groups to small numbers of tightly-related terms.
Often, you should only have 3-6 keywords in an Ad group, with [...]

"I thought I had a sound knowledge of Google AdWords …"

"Last year I heard about the Adwords Editor and I downloaded the program from Google.
Unfortunately it did not come with video tutorials or easy to use instructions and I did not use the editor as it seemed too challenging to learn.
 
Recently I teamed up with [...]

Negative Keywords are used to suppress ad impressions for undesirable keywords.
They are extremely valuable as they ensure your ad doesn’t show for something you don’t offer, like "free".
Using them causes your CTR (clickthrough rate) to rise, giving you better relevancy and Quality Score, and the possibility to pay less for your clicks (hence buy more [...]

Get the Highest CTR and Ad Positions, with Lowest Click Prices, by Getting Only the Traffic You Really Want
Many AdWords Advertisers realise that there’s three very different match types for their keywords:

broad
"phrase"
[exact]

They command different bid prices and get different types of visitors.
Here, I’m going to go over the basic three (for completeness) and describe the [...]

Why Outsourcing Your AdWords Campaign Management Could be Bad for Your Business – and What to Do About it.
Background: I’ve seen some sharp practices out in the marketplace, so it’s of concern to me if what I describe below is already going on.
What’s the most precious asset your business owns? The one which has cost [...]