Google has finally become the first Search Engine to provide a keyword suggestion tool for Mobile campaigns.
I was alerted to this by my Account Manager’s recent Agency update, rather than stumbling across it on my own.
When you are in an ad group which contains a mobile ad, click the link for keyword tool there, as [...]

Expanded Broad Match Keywords in AdWords – Revealed
My search term, as you can see at the top of the graphic, was silent phone calls.
Google has EXPANDED my search term phone into telephone, which in this situation is not at all unreasonable, and may actually help me achieve my goals of more clicks, more visitors, and [...]

 
How would you like to know *exactly* what keywords people are searching for on Google, and how often, when looking for your website?
Professional website marketers know they have to understand who is looking for their website, how, and where.
Keyword research is critical to this.
To succeed online, people need to be searching for what you have, [...]

Negative Keywords are used to suppress ad impressions for undesirable keywords.
They are extremely valuable as they ensure your ad doesn’t show for something you don’t offer, like "free".
Using them causes your CTR (clickthrough rate) to rise, giving you better relevancy and Quality Score, and the possibility to pay less for your clicks (hence buy more [...]

Get the Highest CTR and Ad Positions, with Lowest Click Prices, by Getting Only the Traffic You Really Want
Many AdWords Advertisers realise that there’s three very different match types for their keywords:

broad
"phrase"
[exact]

They command different bid prices and get different types of visitors.
Here, I’m going to go over the basic three (for completeness) and describe the [...]