I’ve been using free AVG for years as virus protection, with nothing but praise for a great program which renders paid-for software like Norton, MacAfee and the like unnecessary.
I did try the paid upgrade to AVG earlier in the year with the belief that the extra levels of protection it could provide would be worthwhile.
However, [...]

Introduction to the Google Ad Auction

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
So you put your AdWords bids up to raise your Ad position, and your AdRank (position) actually falls – what’s going on?
Google’s [...]

 
How to use the AdWords Time Machine to save you hours of time reconstructing a damaged AdWords Account.
Have you ever spent ages making updates to your AdWords account, only to find you’ve got to somehow undo all your hard work because your numbers are now suffering?
And which change was it that did the damage?
As a [...]

 
This Morning My PC Locked Me Out of Internet Access
Since I run an online AdWords Training and Consultancy business (with two Broadband Internet Connections, and a UPS) – this was not good. At All.
I lost 2 hours productivity just figuring out that the cause was the latest Microsoft Windows Update that I had just applied.
A [...]

 
How You Can See Your Posts in Google With Astonishing Speed
I just posted the "peel and stick" article.
Out of curiosity I went to Google and searched peel and stick + adwords to see who else might be listed.
Incredible!
There’s my post from just 22 minutes ago!

Now this one’s indexed too!

Now, ironically, I even outrank Perry:

Back to [...]

 
Intimidated by too many keywords? The AdWords Editor makes it a Trivial task!
Any student of Perry Marshal has heard the term "peel and stick".
He uses it to describe how to reduce your keyword lists in your ad groups to small numbers of tightly-related terms.
Often, you should only have 3-6 keywords in an Ad group, with [...]

"I thought I had a sound knowledge of Google AdWords …"

"Last year I heard about the Adwords Editor and I downloaded the program from Google.
Unfortunately it did not come with video tutorials or easy to use instructions and I did not use the editor as it seemed too challenging to learn.
 
Recently I teamed up with [...]