What is the AdWords Daily Budget, how does it work, how much do I pay – and how much will I earn?
Every campaign is governed by it’s own Daily Budget, an amount of money you are willing to spend with Google every day the campaign runs.
There is no minimum amount, although it’s sensible to buy [...]

Introduction to the Google Ad Auction

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
So you put your AdWords bids up to raise your Ad position, and your AdRank (position) actually falls – what’s going on?
Google’s [...]

How to tell at a glance how much competition there is for your keyword search terms.
The answer: "It Depends"
Some marketplaces are fiercely competetive, like the "make money online" example above, with over 4,000 people slugging it out to make some kind of a sale – you don’t want to try and play in that game [...]

AdWords – otherwise you just wasted money and time trying to get traffic for untested keywords, and on an untested website.
Everybody seems to think that getting "free" traffic from natural or organic rankings in Google, by using Search Engine Optimisation (SEO) techniques is the best thing to do.
Yet nothing could be further from the truth. [...]

What is Pay Per Click (PPC) advertising, and why should I use it?
Without traffic (visitors) your website may as well not exist.
Getting traffic to your wesite requires a listing in the Search Engines, and incurs costs in time, money, and effort.
If you’re not appearing somewhere on the first 3 pages of Search Engine [...]