Google AdWords Proves Santa is Real.
Father Christmas is real – according to Google AdWords he is a TradeMark.
We know Google is really useful, but this takes Market Research to a whole new level…
Wait until I tell my children it wasn’t Grandma after all…
OK , come on Google – you can’t be serious!
Santa is a TradeMark? [...]

Have you been ripped off?
How to tell, and what to do next…
If you are approached by any business claiming to be able to get you a fast, guaranteed ranking on Page One of Google, and get unlimited clicks for a low, fixed monthly budget, you are being deceived.

Here’s why:

yes, you can get on page one [...]

An Exciting New Service! Track Phone Calls to Conversions from Your Web Pages & Marketing Campaigns – FREE TRIAL
If you want your web page to get someone to call you, how do you know they did?
Now you can know exactly what’s making your phone ring, what isn’t — and WHAT IT COST [...]

“Even before we started I was very positive about David’s service.

What’s on sale?
What’s only $89.99?
Shipping of what?
Oh heck, I’ll just have to click to find out.
But when I click, will I buy…?
Or did you pay Google for nothing…?

 
Read more  AdWords Ad Bloopers here

AdWords ads are seen whenever your keywords (and those of your competitors, both directly and indirectly) cause your ads to "enter the ad auction".
This auction is triggered whenever a keyword search is carried out, or a browser refresh.
The resulting ads delivering impressions (being shown on your device screen) can vary widely depending on a number [...]

What is the AdWords Daily Budget, how does it work, how much do I pay – and how much will I earn?
Every campaign is governed by it’s own Daily Budget, an amount of money you are willing to spend with Google every day the campaign runs.
There is no minimum amount, although it’s sensible to buy [...]

More visitors, more sales, lower advertising costs, and increased profits – Enhanced Product Advertising Using the New Google AdWords PlusBox.
If you own an ecommerce store selling retail products using Google AdWords, you want to maximise your opportunities of being seen when people look for you on Google.
You also want to increase the likelihood of people [...]

And how can you use it to legitimately "steal" an extra, precious, line of ad space in your AdWords ads?
Many advertisers will set up their campaigns by using multiple locations they wish to target in their keyword lists, like
- care homes in Houston
- care homes in (district of Houston)
- care homes in (another district of [...]

Introduction to the Google Ad Auction

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
So you put your AdWords bids up to raise your Ad position, and your AdRank (position) actually falls – what’s going on?
Google’s [...]

How to tell at a glance how much competition there is for your keyword search terms.
The answer: "It Depends"
Some marketplaces are fiercely competetive, like the "make money online" example above, with over 4,000 people slugging it out to make some kind of a sale – you don’t want to try and play in that game [...]

AdWords – otherwise you just wasted money and time trying to get traffic for untested keywords, and on an untested website.
Everybody seems to think that getting "free" traffic from natural or organic rankings in Google, by using Search Engine Optimisation (SEO) techniques is the best thing to do.
Yet nothing could be further from the truth. [...]

"David, Time for your much-needed wisdom. How to escalate a problem with Google?"
My friend Bryan Todd, at Perry Marshal and Associates, had a client problem recently:

"David,
 
Time for your much-needed wisdom.
 
How to escalate a problem with Google?
 
A trusted and valued affiliate of ours recently observed that his traffic had completely dried up on [...]

In line with any supplier of Professional Services, I will be publishing an AdWords Management SLA – Service Level Agreement
Read full details on the AdWords Management SLA page here

Return to AdWords Management home page

Amazing! David used his specialist knowledge and contacts as a Google AdWords Agency Partner to fix the problem.

My keyword search was "trilby hat ebay" – so what’s this?
This is a generic ad "dressed up" (pun intentional) and pretending to be relevant when it clearly isn’t – and caught in the act due to advertiser incompetence.
In fact, due to keyword expansion, both Google and the advertiser are guilty by association, but – one [...]

How to display your AdWords Ads anywhere in the world you choose to – from Countries, to Metropolitan areas, Cities, Towns, and Customised areas.
It’s not always realised how much control AdWords gives you over where your ads can appear.
Many new advertisers simply want to get as much visibility of their ads as quickly as possible, [...]

Google Local Business Centre Becomes More Important Than Ever Before for Advertisers with Location-Based Businesses Who May be Using Traditional Yellow Pages Advertising.
Launching in the UK within the next week or so, Google’s new extension to AdWords advertising dynamically transforms your text ads into local ads carrying your relevant addresses.
With multiple addresses, you can have additional [...]

Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
For many years, Google AdWords advertisers have [...]