David Rothwell

All entries by this author

Struggling with AdWords? Let the WIZARD Help!

Feb 2nd, 2010 | By David Rothwell | Category: Google Agency Partner EMEA

Get Tools, Tutorials, Videos and Support to Help You Make AdWords – WORK

Launching in April 2010

Visit www.AdWordsManagementWIZARD.com



Pay Only for Sales and Leads Conversions with No-Fee, Commission-Only CPA AdWords Management. Limited Places – Apply Online Today!

Feb 2nd, 2010 | By David Rothwell | Category: Advanced AdWords Management

Would You Like Over 1,000 Conversions a month?

For selected business partners only, I will research, setup, reorganise, run and manage your AdWords campaigns at no charge.



AdWords Account Suspensions are Domain-Wide

Jan 24th, 2010 | By David Rothwell | Category: Account Suspended, Why AdWords Fails

It’s pointless opening another AdWords Account if you’re just advertising the same website.



AdWords Management Wizard

Jan 17th, 2010 | By David Rothwell | Category: RESOURCES

Coming soon …
www.AdWordsManagementWizard.com



Changes to Amazon Associates Programme – Amazon.co.uk Terminates Direct Linking Affiliates

Jan 15th, 2010 | By David Rothwell | Category: Why AdWords Fails

Amazon UK follows the lead of Amazon USA (from April 2009) and suspends keyword bidding and paid search (direct linking) for affiliates from February 1st 2010.
This has been entirely expected for almost a year.
Read the related post about “The Death of Direct Linking”
Here’s the story on Amazon’s link



Multiply Your Online Shoppers in 2010 with AdWords Product Display Ad Extensions for Ecommerce

Jan 14th, 2010 | By David Rothwell | Category: Advanced AdWords Management, Google Agency Partner EMEA

“Show products from this advertiser” – the new AdWords PlusBox
AVAILABLE NOW – APPLICATIONS ARE STRICTLY LIMITED
Contact us Today for more information



Google AdWords Account Suspended – Is this the end of Direct Linking?

Dec 13th, 2009 | By David Rothwell | Category: Account Suspended, Why AdWords Fails

The Google Affiliate Takedown of 2009: is Direct Linking now too “parasitical” for Google, and is this resulting in banned AdWords accounts?
Warning and Disclaimer: the following is the thoughts and opinions of the author only.
In April 2009, Amazon.com in North America effectively “fired” part of their affiliate community by terminating commission payments resulting from direct [...]



AdWords Ad SiteLinks: Up to 10 Additional Links for Your Ad

Dec 11th, 2009 | By David Rothwell | Category: Google Agency Partner EMEA

Google AdWords Ad Site Links: Getting More Screen Real-Estate and Visitors by Having up to 10 Additional Links That May be Shown With Your Ad
Contents
A New AdWords Feature
Which Ads Qualify
How to Implement
Charges

A New AdWords Feature – increasing Choice and Relevancy in Search Ads
Introduced in November 2009, Ad Sitelinks is a new AdWords feature to extend [...]



AVG antivirus V9 upgrade causes problems with AdWords Editor

Dec 2nd, 2009 | By David Rothwell | Category: ADWORDS, Editor

I’ve been using free AVG for years as virus protection, with nothing but praise for a great program which renders paid-for software like Norton, MacAfee and the like unnecessary.
I did try the paid upgrade to AVG earlier in the year with the belief that the extra levels of protection it could provide would be worthwhile.
However, [...]



“Show products from this advertiser” – AdWords PlusBox Expansion

Nov 27th, 2009 | By David Rothwell | Category: Why AdWords Works

Product "Plus Box" in Google Sponsored Links
 

Google Search Engineer David shows a neat feature on some of our Sponsored Links that gives you additional information about their products.
For E-Commerce product website owners only: how to add multiple images, descriptions and pricing information to your AdWords advertising campaigns – limited UK availability commencing January 2010 by application [...]



AdWords 100% CTR – Guaranteed

Nov 17th, 2009 | By David Rothwell | Category: Advanced AdWords Management

Guaranteed! Up to 100% CTR for Ads and Keywords. AdWords Sponsored Links Campaigns – Built the Way Google Wants for Guaranteed 100% CTR! Done for You or Full Professional Management Services from a Google AdWords Qualified Company.



Why AdWords Works (#1 of 47)

Oct 26th, 2009 | By David Rothwell | Category: Why AdWords Works

Being in safe hands with a Google Agency Partner.



Why AdWords Fails (#2 of 47)

Oct 23rd, 2009 | By David Rothwell | Category: Why AdWords Fails

Breaking the 6 rules of landing page design.



Why AdWords Fails (#1 of 47)

Oct 14th, 2009 | By David Rothwell | Category: Why AdWords Fails

AdWords is a big system, full of moving parts. And it’s getting bigger, more complicated, and wider-reaching all the time.



Google Agency Day Invitation, London

Oct 13th, 2009 | By David Rothwell | Category: Google Agency Partner EMEA

AdWordsAnswers.com | David Rothwell invited to Google’s Agency Day at London HQ October 2009



AdWords – Works. But only if you know your numbers, as this advertiser does…

Oct 12th, 2009 | By David Rothwell | Category: Why AdWords Works

Most advertisers would kill for a Conversion Rate of almost 15%

So what do they know that you don’t?

It’s all about results…



AdWords Account Suspended – are you at risk?

Oct 12th, 2009 | By David Rothwell | Category: Why AdWords Fails

Three Strikes, a Final Warning, and You’re Out – Permanently.

Google gets tough on landing page Quality Scores.



Father Christmas lives! Proof from Google AdWords!

Oct 9th, 2009 | By David Rothwell | Category: ARTICLES

Google AdWords Proves Santa is Real.
Father Christmas is real – according to Google AdWords he is a TradeMark.
We know Google is really useful, but this takes Market Research to a whole new level…
Wait until I tell my children it wasn’t Grandma after all…
OK , come on Google – you can’t be serious!
Santa is a TradeMark? [...]



AdWords Scams and Cons

Oct 5th, 2009 | By David Rothwell | Category: ARTICLES

Have you been ripped off?
How to tell, and what to do next…
If you are approached by any business claiming to be able to get you a fast, guaranteed ranking on Page One of Google, and get unlimited clicks for a low, fixed monthly budget, you are being deceived.

Here’s why:

yes, you can get on page one [...]



Phone Call Conversion Tracking – New! Track AdWords Spend to Phone Call Conversions from your Web Pages and Marketing Campaigns – FREE TRIAL

Oct 4th, 2009 | By David Rothwell | Category: Advanced AdWords Management

An Exciting New Service! Track Phone Calls to Conversions from Your Web Pages & Marketing Campaigns – FREE TRIAL
If you want your web page to get someone to call you, how do you know they did?
Now you can know exactly what’s making your phone ring, what isn’t — and WHAT IT COST [...]