Google AdWords Ad Site Links: Getting More Screen Real-Estate and Visitors by Having up to 10 Additional Links That May be Shown With Your Ad

Contents

A New AdWords Feature

Which Ads Qualify

How to Implement

Charges

A New AdWords Feature – increasing Choice and Relevancy in Search Ads

Introduced in November 2009, Ad Sitelinks is a new AdWords feature to extend the value of your existing AdWords ads by providing additional links to content deep within your site.

Rather than sending all users to the same landing page, Ad Sitelinks will display up to 4 additional Destination URLs on your search-based text ad.

With more options, you can create richer, more relevant ads that improve the value of your search terms and other targeted keywords.

With Ad Sitelinks, you can point to specific information on your site such as targeted offers, special deals, seasonal promotions, and store locations.

Currently, the option to set up Ad Sitelinks will only appear for selected advertisers, and whose ads meet a certain high quality threshold.

If your account qualifies to run this feature, you’ll find the option to set up Ad Sitelinks in your Campaign Settings tab — it will appear as "Show additional links to my site" under the "Ad extensions" section.

Which Ads Qualify to Run Ad Sitelinks?

Ad Sitelinks are designed to trigger in situations where an ad provides the "best answer" for a search query, and Ad Sitelinks are most likely to trigger on unique brand terms.

In addition, Ad Sitelinks are more likely to appear on top-ranked ads with high quality scores and CTR; however, they may not always be displayed for every top-ranked ad.

How to Implement Them

Ad Sitelinks extends the value of your AdWords ads by showcasing additional targeted and relevant links for users whose search queries have triggered your ad.

In addition, Ad Sitelinks makes it easy to update and refresh seasonal and limited promotions – you can change the additional links on your ads as often as you like to make each ad more timely for your current sales and marketing efforts.

There’s no need to change your current ads. Sitelinks adds additional links beneath your existing ads, making them even more relevant to a wider range of users.

How You are Charged for SiteLinks

All clicks are charged at the same rate, regardless of which links are clicked within an ad.

This means that you’ll be charged for one click each time a user clicks any link in your ad, whether it’s the main landing page displayed in your Destination URL or any of the additional links served as part of the Ad Sitelinks feature.

If more than one link is clicked while viewing an ad, this will be treated this as a duplicate (or invalid) click and you won’t be charged. 

If you’re too busy running your Business, I can help.

Start making AdWords – WORK

Contact me today.

Read more Testimonials

Back to AdWords Management home