Why AdWords Fails (#1 of 47)
Oct 14th, 2009 | By David Rothwell | Category: Why AdWords Fails.png)
AdWords is a big system, full of moving parts. And it’s getting bigger, more complicated, and wider-reaching all the time.
Changing just one part of the campaign can have unexpected and sometimes unwelcome side-effects. It can even get your account suspended.
This advertiser is making the classic mistakes:
- bid price and position too low
- too many Impressions
- CTR too low
An AdWords account should grow and evolve, following the markets it serves. You can’t just "set it and forget it", so management, optimisation and maintenance becomes an ongoing and regular activity.
Trying to do it yourself is not the best use of your time — running your business is.
That’s why you need help. But not from just anyone who claims to be able to run an AdWords campaign.
We’ve seen many horror stories from people over the years (sometimes even Agencies) to prove the point. And we will share some of those with you.
You need a Google AdWords Professional with years of experience, specialist industry experience, and a close working relationship with Google themselves to ensure you’re in safe hands.
We are that company.



