David Rothwell

Why AdWords Fails (#1 of 47)

Oct 14th, 2009 | By David Rothwell | Category: Why AdWords Fails

why adwords fails

AdWords is a big system, full of moving parts. And it’s getting bigger, more complicated, and wider-reaching all the time.

Changing just one part of the campaign can have unexpected and sometimes unwelcome side-effects. It can even get your account suspended.

This advertiser is making the classic mistakes:

  • bid price and position too low
  • too many Impressions
  • CTR too low

An AdWords account should grow and evolve, following the markets it serves. You can’t just "set it and forget it", so management, optimisation and maintenance becomes an ongoing and regular activity.

Trying to do it yourself is not the best use of your timerunning your business is.

That’s why you need help. But not from just anyone who claims to be able to run an AdWords campaign.

We’ve seen many horror stories from people over the years (sometimes even Agencies) to prove the point. And we will share some of those with you.

You need a Google AdWords Professional with years of experience, specialist industry experience, and a close working relationship with Google themselves to ensure you’re in safe hands.

We are that company.

Contact us today.


 

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(1) What is your biggest problem with Google AdWords? (2) What caused you to look for an answer? (3) How hard was it to find?

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