More visitors, more sales, lower advertising costs, and increased profits – Enhanced Product Advertising Using the New Google AdWords PlusBox.

If you own an ecommerce store selling retail products using Google AdWords, you want to maximise your opportunities of being seen when people look for you on Google.

You also want to increase the likelihood of people clicking through on your ads, and buying your products when they do.

The PlusBox turns your current text-only based AdWords ads into a selection of compelling image-based ads displaying much more detail and pricing information, taken in real-time directly from your product catalogue.

Very few advertisers are currently aware this service exists, and it is currently only available in the United States.

But, as a selected Agency Partner, we have been invited by Google to participate in a limited implementation of the new service in the UK.

What is the PlusBox?

Immediately underneath the usual text-based ad, you can see a small plus sign, which when clicked on, expands to show full details of your top related products, including your images, description and pricing.

Interested Google users can see full details of your products, without you incurring a click charge, and preselect the items they are interested in to view in full detail without losing time exploring your website, possibly leaving before making a purchase or enquiry.

(click this link to reproduce the search, but be aware your results may differ due to the advertisers campaign settings)

This makes your ads stand out hugely on the page, increasing clickthrough rate, increasing your Quality Score, lowering your Cost per Click, and increasing the chances of converting the click into a purchase.

How does PlusBox work?

Your AdWords account can now be linked to an existing or new Google Base product feed account, and it’s free!

This exciting new feature gives you all this:

• Stronger image-based ads to supplement your usual text ads
• More strongly product-focused ads
• More products listed from your website on the results page, both from AdWords Sponsored Links, and from Product Search Results
• More targeted visitors
• Higher Brand visibility
• Stronger clickthrough rate
• Better Quality Score
• Enhanced visitor experience
• Increased chances of conversions to sales and enquiries

Many of the major shopping comparison websites, including Kelkoo, offer a similar feature.

This makes Google Base (formerly “Froogle”) a critically important factor in your Search Engine Marketing strategy.

This is a groundbreaking change in Google AdWords, giving you a huge first mover advantage.

So be sure you’re not missing out …

If you have an ecommerce store, talk to us right now – before your competitors do.

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