AdWords and Quantum Mechanics – Why Quality Score Matters More Than Ever
Sep 5th, 2009 | By David Rothwell | Category: ADWORDS, ARTICLES, Ad Auction, Ads, Editor, Google Agency Partner EMEA, Understanding PPC Pay Per Click Advertising and AdWordsIntroduction to the Google Ad Auction
Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
So you put your AdWords bids up to raise your Ad position, and your AdRank (position) actually falls – what’s going on?
Google’s [...]
