AdWords Ads Gone Wrong – the eBay Heist in Action
Aug 6th, 2009 | By David Rothwell | Category: ARTICLES, Ad Bloopers
My keyword search was "trilby hat ebay" – so what’s this?
This is a generic ad "dressed up" (pun intentional) and pretending to be relevant when it clearly isn’t – and caught in the act due to advertiser incompetence.
In fact, due to keyword expansion, both Google and the advertiser are guilty by association, but – one knows what’s going on, the other doesn’t.
Love eBay? I don’t think so…!
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