AdWords Ads Gone Wrong – Or The Zeigarnik Effect?
Mar 14th, 2009 | By David Rothwell | Category: ARTICLES, Ad Bloopers
AdWords Spam? Or an Appeal to Curiosity?
The Zeigarnik Effect is being used on you everyday – for instance each time you listen to or watch News Headlines and you hear/see "and later in the program we’ll find out how …"
It’s the human curiosity factor and an incomplete or interrupted task – you just have to see it through!
So is this AdWords Ad a Blooper? Or a test of your curiosity? What’s *really* inside there…?
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