Key Google Partners in Europe attend "Above and Beyond"

Only 100 of the Top AdWords Agencies across Europe were personally invited to attend the "Above and Beyond" Conference at Google "EuroPlex" European HQ in Dublin Ireland on October 8th.

The event was opened by European Vice President of Online Sales EMEA, John Herlihy, and included breakout sessions from Senior Google Business Leaders and Product Specialists.

Although limited by NDA agreements, of particular interest and significance were:

• Display Advertising vs Search
• Upcoming new Research, Planning and Benchmarking tools for AdWords
• Nielsen Online’s insights into the current Business landscape
• the as yet untapped potential of Mobile advertising
• Keywords, Relevance, and Quality Score

The event was closed by Jonathan Gillespie, Industry Leader YouTube & Display EMEA, where he eloquently described Google’s strengths as

• making connections, and
• counting things

If that sounds simple – it is. But it works…

The over-riding message of the day was that Google is working harder than ever before to support their key partners, and that our success is their success.

And that selected key partners have an unprecedented level of access to the core inner expertise of Google AdWords specialists.

We were then generously accomodated and entertained at the Shelbourne Hotel