AdWords, Emotions and Marketing (2) - News, the Herd and the Watering Hole
Sep 26th, 2008 | By David Rothwell | Category: Learning from Children
"News, Herds, and Waterholes - Lessons from a 6 year old"
I was getting my boys ready for school this morning
Charlie (6) and I were downstairs while Joshua (9) was upstairs preparing to brush his teeth.
- "Dad! There's a spider in the sink" (News)
- "Rinse it away"
- "I can't!"
I went up to sort out a trivial event.
Charlie, still with only one sock on, got there *way* ahead of me (Herds)
We *all* rinsed the spider away (Waterhole)
Lesson: News is potent stuff which will draw people in to a collective place to satisfy insatiable curiosity
