Q. When is a Keyword, Not a Keyword?
 

A. when it's rare and exotic!

You Can't See Your AdWords Ad.

Why Not?

You just uploaded new keywords. Often there will be a short delay while Google analyses them

If they are "rare and exotic", Google may pause them before running.

By this, I mean phrase and exact match types with 3, 4, 5 or longer words in them ("long-tail" keywords).

This is based on their match types, and what Google already knows about their historical performance with other AdWords users.

It's best to quote Google directly.

This from my Google Account Manager:

"Many of the keywords you are using in other campaigns have been flagged as low-traffic keywords and have temporarily stop entering the ad auction. This state is only temporary and these keywords will be reactivated automatically if we find that they could start delivering traffic.

Often long keywords in phrase or exact have low search volumes. You may wish to consider editing your keyword lists. "

You can always view keyword status by hovering your mouse over the magnifying glass to the right hand side of the keyword when logged in to your account.

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