Where's My AdWords Ads? (14/15)
Jul 27th, 2008 | By David Rothwell | Category: Ads, Quick TipsQ. When is a Keyword, Not a Keyword?
A. when it's a negative!
You Can't See Your AdWords Ad.
Why Not?
One of your Negative keywords is suppressing it.
You're using negatives - right?
If you're using any broad or phrase match keywords in your Campaigns, this is seriously important.
Only exact match keywords are exempt from this.
Negative keywords are a highly advanced area, since there actually exist 8 different types of them.
Yes, EIGHT different types of negative keywords, with extremely subtle effects.
I will be writing an advanced user guide about them in the future.
Get an overview with this article about AdWords negative keywords.
If you want to know more, contact me at the Help Desk
You can always view keyword status by hovering your mouse over the magnifying glass to the right hand side of the keyword when logged in to your account.
This will clearly indicate if a negative keyword is suppressing your ad.
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