Where's My AdWords Ads? (12/15)
Jul 25th, 2008 | By David Rothwell | Category: Ads, Quick TipsQ. When is a Keyword, Not a Keyword?
A. when it's invisible!
You Can't See Your AdWords Ad.
Why Not?
If your bid price is too low, your AdRank will suffer.
So your ads will languish low down in the list.
No one will see them if they are too low down.
So no one will click and your CTR will suffer.
This is a downward spiral to disaster, unless you're using it as a deliberate strategy for keyword research, as I teach here).
You can see each keyword position showing in the statistics.
Generally you don't want to be below position 6, or you're then "below the fold" and people will have to scroll down to see you.
Google Analytics can tell you what each ad is earning at what actual display position - highly recommended (and free).
I once saw an ad at Position 401 (really). Who's seeing it and clicking? No one!
You can always view keyword status by hovering your mouse over the magnifying glass to the right hand side of the keyword when logged in to your account.
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