AdWords Rip-Offs | Is YOUR Agency Missing the Basics? Or Incompetent?
Jul 6th, 2008 | By David Rothwell | Category: ARTICLES, SUPPORT
Is Your Trust in Your AdWords Agency Misplaced?
I'm often asked to audit AdWords accounts being managed by Agencies.
I'm often appalled by what I find.
Even the basics being missed out.
Below, find a gallery of problems uncovered just this week:
Not targeting Google only
Low AdRank and CTR
No Negative Keywords
Not split testing ads
No scheduled reports
Inactive keywords
Poor Quality Score
If your precious AdWords Account is being handled like this, report an AdWords Rip Off at the HelpDesk
