How would you like to know *exactly* what keywords people are searching for on Google, and how often, when looking for your website?

Professional website marketers know they have to understand who is looking for their website, how, and where.

Keyword research is critical to this.

To succeed online, people need to be searching for what you have, often enough, to justify your investment in either time, money, or both.

You need to know this even *before* you promote your offer.

Otherwise, you're putting up your signpost in a desert.

There are many keyword research tools and services.

They are all intended to indicate:

1. what keywords people are searching on, and
2. how often they are searching on them (usually as a daily or monthly estimate)

Usually you're then in a good position to know whether it's worth your while advertising to them.

BUT

These are often imprecise.

If you're advertising on Google, Google will tell you *exactly* what you need to know.

EXACTLY

PRECISELY

Google's system is the only one which can do this.

Here's a screenshot of what I mean:

These are (some) keywords appropriate to my service, that I put in my campaign.

This shows what exact and phrase keywords were typed into Google in the date range shown.

At this point, I'm *NOT* interested in clicks and website visitors. Which is why my CTR is so low (in fact, I don't want any yet).

I'm researching what keywords were used.

Then, I'll select which keywords fit my offer, craft a landing page which talks about that in detail, write ads which invite people to my page, raise my bid price to get high visibility of my ad, and measure responses.

WARNING

For this to work, your bid prices have to be trivial so you can "lurk" at the bottom of the pile, amongst all the other advertisers out there.

That means your website has to be *really* about what your keywords are talking about.

Or you'll get horrible Quality Scores and bid prices even to be able to play. And you might be priced out of the game.

To summarise:

1. Google will tell you what you need to know about who is looking, and how
2. Google tells you with total precision who is asking what question
3. Google can give you the clues and insight you need to talk exactly the same language as your target market
4. But you and your website really need to be in that marketplace already
5. If you are, your research can be so low in cost that most of it is free

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