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AdWords at the Movies | "The Terminator"

Jun 26th, 2008 | By David Rothwell | Category: AdWords at the Movies

 

AdWords at the Movies

"Hey! What's wrong with his Picture…?"

"I think this guy's a couple cans short of a six-pack"

The Terminator is confronted late at night by three young punks with nothing better to do than pick on people - even those much bigger than them.

"Wash day tomorrow. Nothing clean - right?"

The Terminator then dispatches his tormentors.

Because:

  • he can
  • he knows he can

So, for "Picture", think - your AdWords Ad. What people can see.

But if you're not split testing your ad, and taking visitors through to a landing page that reinforces it, it's not going to be strong enough to stand up to the big guys.

Then it's going to be - "Hasta La Vista, Baby"!

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