AdWords "Peel and Stick"
Jun 25th, 2008 | By David Rothwell | Category: EditorIntimidated by too many keywords? The AdWords Editor makes it a Trivial task!
Any student of Perry Marshal has heard the term "peel and stick".
He uses it to describe how to reduce your keyword lists in your ad groups to small numbers of tightly-related terms.
Often, you should only have 3-6 keywords in an Ad group, with a specifically written ad just for those keywords.
This gives the opportunity of excellent CTR for keywords, ads, and the ad group, raising AdRank (position) and reducing click costs.
Problem is, over time, keyword lists can build up into hundreds, even thousands in your ad groups.
And the whole account can become bloated with keywords, many of which should be discarded.
You know you need to "peel and stick", but the task is just too big to consider - or is it?
The AdWords editor has a unique feature which goes through your ad group in seconds, giving you a list of related keywords to put into new ad groups which you can select from, or choose your own.
It will even duplicate your ads into the new ad groups, so you can just go and edit them rather than have to recreate.
It's time to learn the capabilities of the AdWords Editor and save drastic amounts of time and effort with your AdWords account management!
Learn more about the incredible FREE AdWords Editor in our 6 hour AdWords Editor Training Video Series

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