Can you target each keyword with a different URL?
May 15th, 2008 | By David Rothwell | Category: ARTICLES, Quick TipsYes.
Every individual keyword can have it’s own destination url (landing page) and bid price.
But if you have large quantities of keywords, this can become very labour-intensive to manage.
I recommend a small group of keywords per ad group, and use the ad as the default destination url for the whole group, rather than setting individual keyword url’s.
Also use the ad group bid price to control all keyword bid prices.
Move keywords into a different ad group for any that need a different url or bid price to make management easier.
