Controversial - How to Spy on Your AdWords Agency (3)
May 14th, 2008 | By David Rothwell | Category: Quick TipsIf you've outsourced your AdWords management to an external agency, they should be managing your account proactively and professionally - right?
So they should be running ad split testing to see whenever you get a winning ad, so they can try and improve your ad performance.
Sometimes even tiny ad changes can produce enormous gains in CTR, raising your AdRank and lowering your click costs.
To find out, just check that every ad group has at least two active ads.
Even more important, check your campaign setting is set to Rotate ads, NOT Optimise them.
Not doing both of these steps is to miss one of the fundamentals with AdWords.
Also see previous posts about Reporting and Change History.
