Controversial – How to Spy on Your AdWords Agency (2)
May 13th, 2008 | By David Rothwell | Category: ARTICLES, Quick TipsIf you’ve outsourced your AdWords management to an external agency, they should be managing your account proactively and professionally - right?
So they should be running regular performance reports on your campaigns, particularly Search Query Performance which is a goldmine of new keywords, including negatives.
To find out, just have a look in your reporting centre.
If there aren’t any scheduled and recent reports there, particularlly Search Query, I’d be concerned…
Also see the previous Quick Tip on your Change History.
