Impressions (ads)
May 8th, 2008 | By David Rothwell | Category: GlossaryAd Impressions are the number of times your AdWords Ad was displayed on someone's computer screen, having typed the same keyword into their browser you were bidding on in your keyword list.
Since there are many pages of search results and ads, just because your Ad received Impressions, doesn't mean it was *actually read*.
If your AdRank is too low and your Ad is not appearing on Page 1 of results, no-one may actually have even seen it…
