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How many AdWords Campaigns, Ad Groups, Ads and Keywords can I have?

May 8th, 2008 | By David Rothwell | Category: Quick Tips

Most advertisers I have audited don't tend to run into the limitations of an AdWords Account, but here they are in case you need to know:

  • 25 active Campaigns (others can be paused or ended)
  • 100 active Ad Groups per Campaign
  • 50 active Ads per Ad Group
  • 2,000 Keywords per Ad Group

 In practice this is *way* more than you really need, but Google will relax these limitations if you have access to a personal management team (I do…)

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