Search Engine Optimisation (SEO) is completely pointless without knowing which keywords to optimise your web pages for.
So what are they?
Those that convert to desirable actions (optins, registrations, leads, sales, enquiries, downloads).
How do you find these "SEO Money Words"? AdWords is the Answer.
So if some Agency is trying to sell you SEO without AdWords and conversion tracking - forget it …
"Before we started we had thought that the coaching was mostly a scam and that we would not get our money out of it... " Raj, Integra Claims Outsourcing, UK
" I always felt AdWords services were too impersonal, with too many unqualified offerings claiming to change the world - and failing to do so..." Don James, Berkshire Rooms Property, UK
"As soon as David began discussing Google AdWords, it was clear he was very knowledgeable and passionate about it... " Dave Robertson, Director of European Operations, Perforce UK
"When I specifically said that we already do AdWords Marketing for more than an year most trainers backed-off. Honestly, I was more than skeptical. How wrong was I?" Ganesh, Integra Global Solutions, USA & India
