Font Size

How to create an Ad Group for the Content Network

May 4th, 2008 | By David Rothwell | Category: Quick Tips

The Content Network (other people's websites) has a different ad group structure to Google Search / Search Partner Networks.

You won't see Impressions registering on individual keywords, as this works at the whole Ad Group level. Remember, this is Contextual Advertising, not Search Advertising (Google has more Patents for Contextual than Search).

  • Use 50-60 keywords, tightly themed and related to each other
  • you only need Broad Match
  • You can (and should) still use Negative Keywords, maximum 50
  • Run Placement Reports to see which sites your ads are showing on
  • Use Conversion Tracking to eliminate sites which don't convert to your Goal

 

We Value Your Comments, Ideas, and Opinions - Please Share Them Below

You must be logged in to post a comment.