What is Pay Per Click (PPC) advertising, and why should I use it?

Without traffic (visitors) your website may as well not exist.

Getting traffic to your wesite requires a listing in the Search Engines, and incurs costs in time, money, and effort. If you're not appearing somewhere on the first 3 pages of Search Engine Results Pages (SERPs) you'll never get visitors and your online efforts have been wasted.  

You can either figure out how to do it by yourself or by outsourcing to a Search Engine Optimisation (SEO) agency, or simply pay for it on a per-click (visitor) basis.

This is vastly quicker and more controllable than employing SEO techniques which can take months to come to fruition, and is known as Pay per Click, PPC, or Paid Search.  

The core of the system is "keywords", that is, what words are people typing into Google when searching for something.

By selecting the right keywords, those which describe your offer and are commonly used by people looking, your advertising can reach your ideal audience.  

With AdWords Pay per Click, your advertising appears where you want it to in the Google listings, says exactly what you want it to say, for as long as you choose, in which countries you choose, and only costs what you want to pay on a daily basis.

It is also FREE to display your ad, and you only pay when an interested party actually clicks on your ad.  

Since your ads only display on the Search Engine when a user types in a keyword you have selected to trigger your ad, this is the ultimate in targeted traffic to your website. You are actually using the Search Engine to read the minds of your prospects. 

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