Impressions (keywords)
Apr 17th, 2008 | By David Rothwell | Category: ARTICLES
Keyword Impressions are the number of times someone sat at a computer to search for information and typed into their Internet browser the same keywords you’ve included in your Ad Group.
This is a crucial metric which tells you whether your marketplace is looking for what you want to promote.
Generally, you want to see a high number of Keyword Impressions, because then you know that you and your marketplace are talking exactly the same language.
