Ad Delivery
Mar 29th, 2008 | By David Rothwell | Category: GlossaryAd delivery is a Campaign-level setting which governs how often your ads are seen during the day.
By default, the Standard delivery setting tells Google to spread your ads out evenly, giving you the maximum time available for your ads to be seen.
If your budget is lower than the maximum amount of possible click spend (people searching on your keyword and ready to click on your ad), your ads will be "throttled" and will only appear periodically, losing you possible clicks.
To avoid this, always ensure you have your daily budget set to the recommended amount, or preferably higher.
If you just want your ads seen as quickly as possible ("fail fast") you can use the Accelerated Delivery option.
